The Music Mission…

Music anti-piracy specialists AudioLock have partnered with music distributors Label Worx to launch an initiative that tackles the growing problem of infringing ‘pay-for-access’ download sites by uniting labels to help cut off the pirate’s income at the source.

AudioLock and Label Worx call on labels to join them in their campaign to take on over 300 of these infringing sites, shut them down through the closure of their payment gateways, and redirect music lovers back to legitimate sources. The result? A much needed boost in revenue to our artists through legal sales of their music, at a time when they need it more than ever. Unlike ‘traditional’ pirate sites, many ‘pay-for-access’ pirate sites have been fabricated with the intention of impersonating some of the best-known and trusted music stores. They come with features such as impressive editorials and an eye for detail when it comes to music curation.

“Music is the lifeline to our business, without income from genuine music sales we would not be able to operate and support the wide ecosystem of incredibly talented artists that make up the Toolroom Family. Toolroom works with legitimate digital music platforms and has done for over 17 years now, these platforms have strict procedures and guidelines in place to ensure reporting, piracy and other key issues within the music industry are met with high standards. The Music Mission is a project that is invaluable – we fully support the incredible work that will be going on in the background to target sites that feel they can do what they wish without any label permissions, any reporting for artists and a disrespect for the music industry as a whole. The Music Mission is a key part of The Toolroom Family.” –  Jamie Kemp, Director of Sales at Toolroom.

The process doesn’t cost labels a penny and couldn’t be simpler:

1. REGISTER:​ Labels can register their support via the Music Mission website.

2. RESEARCH​: The Music Mission will work behind the scenes mapping and
investigating underlying key dependencies that these sites have.

3. REPORT​:  Selected supporters will get pre-prepared infringement notices to forward to payment gateways and server companies used by the sites. This will shut down their ability to keep taking your money.

4. REVENUE:​ is injected back into the industry.

The big players in the industry – Beatport, Juno Download and Traxsource – pull in an impressive 9.4 million visitors to their dance music download stores on a monthly basis. Their pirate counterparts are jumping ahead with a whopping 11 million visits.

IT’S TIME TO ACT!